Web Entrepreneur William Kasel

So… my brain is ticking again, and I’m working on another startup idea, and I’m in the middle of writing a business plan, but im stuck! How on earth do web 2.0 companies estimate revenue? Yikes? I do have a premium service integration, which is the majority of my profit, but seriously!

I googled “revenue model web 2.0 business plan” and all I find is people complaining how no web startups ever have a proper business plan. Thanks, that helps! Why not put some info out there on how to estimate the revenue of a web startup. Not saying I can’t — but I know that the first thing that will happen when i give it to a potential investor, and he/she reads it — “where did you get this data?” thats when my head sinks.

If anyone out there can offer some advice, please let me know. Well I guess I will do my best, and if I get classified in the crappy business plan category, then ill go back to the drawing board.

Peace,

William Kasel

Often times, we as web 2.0 users, skim over even the most strategically placed ad. Its just seems no matter how hard a publisher tries, they just cant get a high click through rate (CTR), this is especially true on social media, such as Facebook, where CTR rates are as low as .5%. When a click through rate is that low, and CPC is low too it becomes increasingly difficult for a publisher to maintain his or her application properly.

There have been many attempts to integrate advertising in a more interactive manner, but not all have done as well. Some good examples are pandora, in their advertising scheme they change the whole screen style to fit the ad, this definately catches your attention, they get a B-. There are places such as Facebook, that originally displayed banner ads to the left and the bottom of pages, these are the examples that do not work, nobody pays attention to these ads, they get a D-. There are some companies out there trying to change this, zambino promises to be one of those.

This got me thinking lately on the process of advertising for web 2.0. Product-placement, why not? Movies do it! Thats where advertising 2.0 is. If the user can interact meaningfully with the product, and not know they were being advertised to, then this creates a better environment for all.

But who will embrace this new platform? That, I cannot say, already many fortune 50 companies are stepping into the arena, and taking on social media head-on: HP, Microsoft, Chase, and many more. Many times these companies try to create applications that center around their product, sometimes this works, sometimes it doesn’t as seen with sarah silvermans “I’m F*cking Matt Damon” video.

I\’m fucking Matt Damon

This is a sample of a way a product, in this case a t.v. show, can achieve the viral heights that often times only “grass-roots” creations only achieve.

**side note** maybe they shouldn’t delete that video off youtube next time.

If an advertiser placed their product in an already viral platform, then they could systematically achieve their desired heights of awareness of their product.

Just something to think about. It definitely got my cogs turning. All i can say for now is:

Adeeos

William Kasel

I have been working on this in my side time, which if you know me well, you will know is very little. I plan on getting my full portflio up here, as well as the source code to my content management system, and any other Facebook applications I am legally able to release the source to. (some im bound not to).

I look forward to running this site. Right now I have not implemented my comment system, so if you REALLY have something to say you can email me at theman {at} williamkasel {dot} com

Also, I made the front page of our local paper today so check it out here, I also posted the pdf for download here.

Cheers!

-William